After you have finished pouring your heart and soul into your latest
blog post, you may think that you are finished with it and can leave it
to propagate on its own. Unfortunately, the internet is much more
complex these days and you cannot reasonably expect your latest blog
addition to pop up on the screens of countless viewers without something
hard work and a consistent routine. For those who have been publishing
content for some time and have yet to reap true results in the form of
steady viewership, we have compiled a list of five must-do things to be
completed after every blog posting.
Optimize Your Post Title
Once you have written the post, it is a good idea to read it back and
isolate the main topics and recurring words in the post. Using a tool
such as Google Adwords keyword selection tool (free), you can then
generate a list of the most popular search queries that revolve around
those words. After you have this information, return to your post and
consider optimizing the title to go hand-in-hand with those results –
while maintaining your own creative element. By pinging to Google phrases that match popular terms, you are sure to get more exposure.
Distribute via Social Media
If you are not posting to social media each new update to your blog,
then you are missing out on one of the newest and most rapidly-growing
segments of internet traffic for blogs. By having accounts on Facebook,
Twitter and others, you can quickly and easily let all of your friends
and subscribers know about any new updates. In addition to using
scheduling features on your blog to postdate publication, many social
networking sites offer the same ability to you for status updates.
Use URL Shorteners
When posting on other blogs or social networking outlets, be sure to
use a shortened URL instead of the long-form version. Not only will this
be necessary on sites like Twitter if you want to include a brief
description of the blog post, but it also is more aesthetically pleasing
than a large line of text.
Comment on Other Blogs
If you are looking for like-minded traffic, then consider posting on
other similar blogs whenever you make an update. If you find a
particular blog post from another blogger interesting, be sure to let
them know so while also sharing your thoughts on the subject (aka your
new blog post). Those who read the blog post and the comments will be
more likely to click on your link if the information seems suitable, so
be sure to incorporate your “plug” seamlessly.
Reach Out to Bloggers
If you know other bloggers in the same line of work as you, then you
should reach out and encourage sharing between you and them whenever the
other publishes a new blog post. Not only will this create stronger
bonds among webmasters (and thus, traffic), but it will also help in
pinging to Google all of your updates. Every additional link to one of
your blog posts can only help you garner more traffic – both in direct
referrals from other blogs, as well as the eventual PageRank increases
you can expect to see as your site continues to grow and becomes more
reputable.
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